Something I’ve never really posted or blogged about ever before is the tech space, but if you looked at my RSS feeds you‘d see more tech news than anything else. It’s a long-running hobby.
In the consumer tech space, it’s really hard to establish a brand that doesn’t feel like just a version of Apple’s look and feel. Some companies over the years just made copying Apple their entire strategy.
This is why I loved the announcement video for the new Steam hardware lineup that was posted today. I’ll probably never own any of these products, but dang is the brand id in this video incredibly good. Unique, fresh, and fun. The video is worth watching just for that.